SEO

Regardless of the type of business,all businesses with online presence should incorporate Search Engine Optimization (SEO) in their marketing strategy. SEO is not only about using the right keywords. There are also technical aspects that every digital marketer should take time to understand.

There are best practices in technical SEO that are inherently part of services offered by SEO companies these days. These practices are not that complicated,especially when you understand the following optimization concepts:

Code Efficiency 

This refers to how the website was developed. Bloated codes are inefficient and can slow down the website’s loading time. On-page optimization also includes minimizing the website code. Any company offering SEO agency services in Hong Kong should know that less code means search engines can understand the semantic meaning of a page and can help with better ranking.

Website Speed

Websites should at least load within 2.5 seconds. Faster website means superior user experience and better ranking. Just like in a physical store â doors should be immediately opened to let prospective customers in. Aside from minimized codes,optimizing images is also important to ensure faster loading of website pages.

Mobile Responsiveness

People who are always on the go are most probably using their smartphones,a significant trend in digital marketing. Responsive websites simply mean providing equally superior user experience on smaller devices such as tablets and smartphones. Optimizing sites for mobile responsiveness is a typical part of SEO services. Google rewards mobile responsive websites by delivering them more than a non-responsive website.

Security

Just like typical website visitors,search engines like Google also prefer secure websites. No one likes to visit a website and risk infecting their computer with malware so search engines favor those websites protected with a Secured Socket Layer (SSL) certificate. This is a communications protocol that helps protect the connection between the visitor and the webpage.

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Search engine is all about content and every SEO gurus have been trying very hard to optimize their pages just for the search engine and often forgetting that the end user is actually the human reader. It is of paramount importance that a page has to be written for humans and designed for search engines in terms of SEO.

Creating Unique Content is a Must

There is nothing more important than creating unique content for a site. In SEO, allocating keywords in the title, header and bold HTML tags not only helps the reader to identify the topic of a page easily but it also aids in optimization since search engine takes into consideration of the keywords in these tags.

Write For Humans Rather Than Trying To Achieve a Certain Keyword Density

Many writers are concerned about the perfect keyword density for the maximum benefit of SEO. Unfortunately, there are no hard figures for a perfect keyword percentage. The most important factor when creating content is to make it readable and unique. As long as the content is readable, there is no need to follow a set percentage of keyword density.

Make Sure The Page Can Be Indexed By Search Engines

Designing a page to facilitate the indexing by the search engine bots is another important factor to consider next to content creation. A page with rich content without indexed by the search engine bots is equivalent to no content at all. To help the search engines to find the page, the navigation system and sitemap plays important roles here. It is advisable to have text links navigation so that bots can spider all the internal pages smoothly. Avoid using JavaScript and Flash made navigation system because most bots will ignore them but designer can always include a set of text links at the bottom of the page where these kinds of navigation system are used to overcome this issue.

Latest News About The Hawk Algorithm Change For Local SEO

Content Close To The Top Of The Page Is Better

Some search engines place great emphasis on the content near the top of a page. Therefore, it is advisable to design the layout in such a way that the content appears before other parts of the page. One example is to use the content first CSS template; it allows the navigation to appear on the left of a page followed by the content but the content is the first to appear in the codes. This method helps search engine bots to identify the important content of a page and index them since they are placed near the top of a page. Another easy work around is to employ a right side navigation menu.

HTML get it validated

Make it easy for search engines to read your site. Check your HTML code. Search engine spiders are computer programs. They work to a predefined set of rules. The easier you make it for them to crawl your site the more likely it is that you will get your pages crawled without problems. Make sure you check your code for errors and that it is well formatted.

Take the guesswork out of finding keywords

It’s a good idea to do some brainstorming when choosing your keywords. Try to compile a list of all possible keywords that your potential customers would use to find your product or service. The secret of picking high performance keywords is to aim for those phrases that generate a lot of searches but at the same time have limited competition.

The Title Tag – how to optimize your page title.

When search engine spiders crawl your website they give a lot of weight to your page title. The search engine crawler uses the title to judge what the site is about. You should aim to place your most important keywords at the beginning of your title tag. Remember that the search engines will display your title as part of the search results. Try and make the title attractive to your potential visitors. The Title tag is an essential part of getting a better search engine ranking.

Write a Great Meta Description Tag

When the search engines return their results it is quite often the contents of the description tag that is displayed on the search engine results page. Use your keywords in the description and make sure it is as appealing as possible. The number of visitors you get will depend to a large extent on how much they are attracted by your description. In other words no point being on page 1 of the search results if nobody clicks on your site.

Meta Keywords Tag

Search engines are putting less and less emphasis on the Meta Keywords tag. The keywords tag has been abused in the past and improved search engine rankings are less likely to be as a result of the keyword tag. Nevertheless it can do your site no harm to enter your top keywords into the Meta Keywords tag.

Keywords in The Body text is Still Important

Remember that not all search engines use the description tag. This means that the results shown on the search page will be the first few lines of your body text. Try to put your keywords at the beginning of your text and remember to make them as appealing as possible. You are trying to get people to click onto your page rather than your competitors; so give them a reason to visit your site. Try to make use of the heading tags and if possible use some bulleted lists. Place keywords within your text in a natural way and do not spam the engines by cramming your text with keywords.

Put Keywords in Your Image Alt Tags

When you insert an image into your webpage one of the image properties is the Alt tag. In the description of your image mention your keywords. The keywords in your alt tag will not necessarily give you an immediately higher search engine ranking but they will certainly not harm your chances.

SEO evangelist, Dori Friend develops digital marketing methodologies that work. Recently, she conducted a review of Alex Mandossian’s Push Button Influence.

IONE, CA / ACCESSWIRE / March 18, 2016 /SEO expert and evangelist, Dori Friend works with individuals and companies to develop digital marketing methodologies that work. Recently, she conducted a review of-, the latest program from new media influencer, Alex Mandossian.

Mandossian is responsible for the wildly popular Teleseminar Secretsâ ¢, a program that helped thousands achieve their coaching and consulting goals. Push Button Influence is a collaboration with author and reinvention expert, Steve Olsher that will teach authors, small business men and women, coaches, consultants, and speakers those methods that gain immediate influence over their target markets and gain media exposure. Dori Friend is an already successful digital marketing talent in her own right, so when asked to review the Push Button Influence program she was keen to help.

“I met Alex on a flight to Cincinnati,” says Friend. “We were both headed to the same seminar and ended up discussing problem areas of my business. Later, I purchased an hour of consulting time. He didn’t just give me an hour, he helped until the project was finished. The sales letter he made for me made over five hundred thousand to date. Suffice it to say I’m a believer.”

Friend will be reviewing the program over the course of a few months on her own website beginning on February 11, 2016. The program was designed to be a blueprint for those engaging in online sales to achieve “push button influence” with their target market. The duo completed beta testing with a small group of members who, Friend points out, “â ¦paid them to be test subjects.â Mandossian and Olsher believe they have a highly effective and beta test proven method for securing significant new media exposure and taking control of their own channels of distribution.”

“From time to time, I try to use my website as a platform to help others quickly gain control over their sales funnel and digital influence,” says Friend. “I have reviewed other systems in the past when I was familiar with the expert, and having worked with Alex I knew that this was something my followers and clients would most-likely gain something from.”

Friend will be publishing the results of her- review, along with a list of training recommendations and bonus sources that compliment the program, on her website:http://www.dorifriend.com/reviews/push-button-influence-review-and-bonus-by-dori-friend/

Push Button Influence will become available starting March 31, 2016.

About Dori Friend

SEO expert and evangelist, Dori Friend works with individuals and companies to develop digital marketing methodologies that work. As a self-proclaimed “SEO Geek”, Friend’s passion is designing and building digital products and SEO software to streamline the SEO process for others.

Dori Friend
3451 Dry Creek Rd
Ione, CA 95640
United States
dori@dorifriend.com
http://www.dorifriend.com

Source: SEONitro LLC

SEO evangelist, Dori Friend develops digital marketing methodologies that work. Recently, she conducted a review of Alex Mandossian’s Push Button Influence.

IONE, CA / ACCESSWIRE / March 18, 2016 /SEO expert and evangelist, Dori Friend works with individuals and companies to develop digital marketing methodologies that work. Recently, she conducted a review of -, the latest program from new media influencer, Alex Mandossian.

Mandossian is responsible for the wildly popular Teleseminar Secretsâ ¢, a program that helped thousands achieve their coaching and consulting goals. Push Button Influence is a collaboration with author and reinvention expert, Steve Olsher that will teach authors, small business men and women, coaches, consultants, and speakers those methods that gain immediate influence over their target markets and gain media exposure. Dori Friend is an already successful digital marketing talent in her own right, so when asked to review the Push Button Influence program she was keen to help.

“I met Alex on a flight to Cincinnati,” says Friend. “We were both headed to the same seminar and ended up discussing problem areas of my business. Later, I purchased an hour of consulting time. He didn’t just give me an hour, he helped until the project was finished. The sales letter he made for me made over five hundred thousand to date. Suffice it to say I’m a believer.”

Friend will be reviewing the program over the course of a few months on her own website beginning on February 11, 2016. The program was designed to be a blueprint for those engaging in online sales to achieve “push button influence” with their target market. The duo completed beta testing with a small group of members who, Friend points out, “â ¦paid them to be test subjects.â Mandossian and Olsher believe they have a highly effective and beta test proven method for securing significant new media exposure and taking control of their own channels of distribution.”

“From time to time, I try to use my website as a platform to help others quickly gain control over their sales funnel and digital influence,” says Friend. “I have reviewed other systems in the past when I was familiar with the expert, and having worked with Alex I knew that this was something my followers and clients would most-likely gain something from.”

Friend will be publishing the results of her -review, along with a list of training recommendations and bonus sources that compliment the program, on her website:http://www.dorifriend.com/reviews/push-button-influence-review-and-bonus-by-dori-friend/

Push Button Influence will become available starting March 31, 2016.

About Dori Friend

SEO expert and evangelist, Dori Friend works with individuals and companies to develop digital marketing methodologies that work. As a self-proclaimed “SEO Geek”, Friend’s passion is designing and building digital products and SEO software to streamline the SEO process for others.

Dori Friend
3451 Dry Creek Rd
Ione, CA 95640
United States
dori@dorifriend.com
http://www.dorifriend.com

Source: SEONitro LLC